Rollup banners are light, handy and mobile. You can move them anywhere conveniently to attract consumers’ attention. Moreover, these banners are cheaper than billboards and other types of signage. Therefore, using rollups is a smart strategy to market your business in Dubai.
However, one has to be highly careful while designing a new rollup banner. A wonderful design can make your impression and a plain (unattractive) banner design, full of mistakes, can do the opposite.
In fact, there is no room for mistakes for installing these external signs. The reason is content gets highlighted in these banner types and any person, standing near or far can easily spot an error, destroying your brand image in the market.
Keeping these points in mind, it is always a good idea to hire a professional company, specializing in Outdoor Signage Dubai for creating impressive banners and other marketing materials for your business. Read on to know the mistakes you should avoid while creating an outdoor sign.
Mistakes to Avoid for Creating Roll-up Banners
Rollup banner is one of the first things that communicates your brand message to shoppers. A single sign mistake can miscommunicate your message to the onlookers, affecting your sales and overall brand reputation. Therefore, try to avoid the roll-up banner mistakes indicated below and ensure customer engagement:
Wrong Size
Rollup banners come in a variety of sizes. Most popular size, however, is 850mm x 2000mm that many UAE companies use. Banner size also depends on the type of product and service you offer. Ideally, the right size should neither be too small nor too big. If the size is too small, it will be hardly noticed and if it is too big, you can risk the overall appeal of your sign.
Overloaded Banner
Some companies try to adjust all the details in a single banner. For instance, they add all the products or services they offer or make it messy with lots of images. This technique can do more harm than help. So, keep the content short and crisp. Avoid overloading your external sign with loads of pictures or slogans. Don’t add all the products or services – only one or two highest selling products can do the job!
Poor Appeal
Don’t forget the aesthetic appeal of your banner – it matters the most. You can create a high class banner using quality images, fonts and other visuals. But using low quality images, logo and fonts can mar the aesthetic appeal of your sign. So don’t apply too many colors and fonts. It can make your sign look substandard. Use your creativity to create an appealing banner, using one or only a few colors, designs and images.
Shabby Condition
Weather conditions affect outdoor signs, making them fade in sunlight and rain. Moreover, the banner can have cracks which leave a wrong impression on consumers’ mind. It indicates carelessness and irresponsibility on your part. So, always replace or repair your old signage to show your brand is vigilant and you care about it!
Summary
To summarize, rollup banners (and other external signs) stand at the core of brand marketing and promotion. While a high class rollup can impress consumers, making mistakes for installing signs can risk your sales results, brand image, and reputation.
Therefore, try to avoid mistakes when creating a new rollup banner. To ensure your new banner is mistake-free and impressive, it is better to hire the services of a professional Outdoor Signage Dubai company for best results!
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