As cheesy it may sound, but billboards have always been the fastest way to grab quick and lasting attention of people.
Outdoor signage and billboards are useful advertisement tools for restaurant owners. It enables you to introduce your restaurant to millions and thousands of new and existing diners. Hence, improving the content and quality of your billboards can visibly affect your conversion rate.
Recent studies revealed that 71% of us, frequently look at the content on the roadside billboard and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.”
These are significant numbers; you know and clearly show emphasis of a billboard advertisement. Hence, with the help of top outdoor signage Dubai based agencies; you can create magical posters for your restaurant.
Five ways to better your outdoor signage for Restaurants
Signs can play a vital role in your restaurant's overall marketing strategy. A sign that contains your cuisine’s logo can help reinforce your brand. Moreover, exterior signage helps to draw attention and create differences between landmarks and locations.
Here are the top 5 tips to help you improve your advertisement billboards and hoardings signage
Make your billboards noticeable
The target audience of advertisements is mainly the people travelling in cars, bikes or trucks. Keeping this in mind, we would hardly have a few seconds to show them something that isn’t distracting yet noticeable. Noticeable billboards will compel viewers into not missing out on the fantastic deals you have launched.
Use catchy colors and images
According to color theory, good selection of colors can significantly affect the impact rate of a message. Thus, try designing billboards with color schemes that are appealing to the eyes. Use images that make it hard for your audience to resist coming to your restaurant.
Use the POPPING technique
The signboard and the message collectively need to be visible from the standard viewing distance, and it should stand out from its suburbs. Make sure to use the backdrop effect to generate a realistic effect. The technique can especially work best with yummy dishes. The popping fact used to display your food will keep the viewer hooked.
Use tempting yet concise content
Since billboards are mostly displayed on busy roads; so the need for alluring yet concise content becomes the need of an hour. If you haven’t thought about where to place captions and where to put the image, you won’t be able to get the viewer’s attention. Hence, to improve your signage reach, make sure it has appealing and concise content with appropriate placement.
Blend it up
Try playing with images and colors. Rephrase your message. Blend it well with attractive, mouth-watering pictures and continue to retain customer’s interest. A careful blend of captions and images will create a very pleasing effect for your viewer.
Still, need assistance?
Hopefully, this article has helped you enough with the billboard improving tips. If you are still having trouble fixing your outdoor advertisements, consider taking assistance from expert outdoor signage, Dubai. It is because professionals always have innovative solutions to your business marketing problems!
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