Common Design Mistakes In Creating Digital Signage

In a world dominated by technology, digital signage has managed to find its way to the upper echelons of the marketing industry in a very short period of time and the research back this up.

According to various studies, digital signs now reach more people than advertisements done through television, social media, and the internet!

It’s become one of the most powerful marketing tools available to businesses today, provided of course that they’re smart about it.

Thanks to the immense flexibility and functionality it provides, digital signage has the capacity to become overwhelming for new businesses. We’ve seen firsthand how a company’s message can get lost in translation, simply because they tried to do too much or didn’t understand their customer psyche.

Smaller business are already working with a limited budget, and the last thing you’d want as an entrepreneur is to spend big on something expensive like LED signage Dubai, only to have it cost more than the sales it brings in.

Well-designed signage has the power to help your business grow tremendously, so it helps to know some of the more common mistakes smaller companies make when first experimenting with this tool. Here’s what you should avoid:

Creating content aimed at everyone

Like all other marketing tools, digital signage works best when aimed at a target customer base. Think about it the kind of locality the ad will be shown in and the area’s general population.

Is a sign for a new SUV really going to work in an area where people prefer public transport and smaller vehicles due to congested roads? No.

Research is extremely important to all forms of marketing, and you should always keep in mind what kind of messages your target audience responds best to before designing your signage.

Filling in excessive information

One of the biggest mistakes smaller companies make is providing far too much information on a single slide or page.

While it’s true that digital signage is far more engaging for customers than regular signs, you don’t want to overwhelm your customers’ vision with slides that are crammed with text and pictures.

Remember: content slideshows run on a timer. You want to make sure that the viewer can grasp, understand, and retain all the information on one page before they’re shown the next.

A great way to accomplish this is to minimize the amount of text you’re using, and instead focus on providing pictures that are self-explanatory with singular, easy-to-remember headlines. For people passing by these signs in a hurry, short statements will be much easier to read than full length paragraphs.

Boring Content

Just because you’re keeping your content minimal should never mean that it’s boring or too plain. Nobody’s going to remember black text on a white background, no matter how impactful the message may be.

Use creative and original videos and audio clip (especially animated video) to keep your customers engaged, and get your message across more effectively.

Poor visual hierarchy

The visual hierarchy is the order and design of the different elements on the sign. You want to make certain things stand out more than the others by effectively using negative spaces and font sizes.

The largest elements on the page will naturally get the most attention, and these will be your core messages. The rest of the page/slide should be designed around these elements, to make sure your viewers instantly understand what they’re looking at and what message they should take away from it.

Conclusion

If designed well, digital signs have the power to elevate your company’s marketing efforts to the next level. Make sure you avoid all of the common pitfalls mentioned above, and watch as your adverts on led signage Dubai screens bring in customer after customer to your business!